Podcasts are trending nowadays, with organizations like NPR launching their own podcasts, and companies like GE now making podcast ads. Check out this article to find out how you could join the booming trend of businesses with podcasts!
It’s no secret that people love listening to podcasts. In fact, according to Edison Research, 41% of Americans have listened to a podcast in the last month alone. But what if you want your business or organization to get in on the action?
You can start by creating a podcast for your company! This is an excellent way for brands and organizations alike to reach new audiences and share their message with listeners who might not otherwise hear it. In this article, we’ll share some ideas on what type of podcast to create, how you can promote your podcast, and tell you why this is a great way for your business to EXPLODE!
What is a podcast?
According to Merriam-Webster, a podcast is defined as “a digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, each of which is broadcast in sequential order.” In other words, podcasts are simply media files that you can listen to at your convenience on any computer or mobile device.
How to create your own podcast
Creating a podcast for your company or brand is relatively simple and straightforward. All you need is:
- A great idea for a podcast that your audience will love;,
- An audio recording device
- Someone to speak into the microphone; and
- Audio editing software. If you don’t have much experience with audio recording or editing, there are plenty of tools available online which you can download for free to make your job easier.
Be sure to visit our article on the best equipment for podcasting to see our top podcasting equipment picks.
How to promote your podcast
Now that you’ve created your very own podcast, how do you go about getting the word out? Here are some ideas on promoting your new show:
Announce your podcast to your current audience.
Chances are, you already have an email list, social media following, or blog readership who would love to listen to what you’re offering.
Promote your show on other podcasts.
If you produce a great podcast that others will find interesting and valuable, there’s no reason why they won’t want to share it with their own audiences. By mentioning your podcast or interviewing you as a guest on another show, they can bring exposure to your business and attract you new listeners at the same time!
Collaborate with other organizations to create a joint podcast.
This is a great way to produce high-quality, complementary content that will entice the audiences of both businesses. As an added bonus, it’s also a great way to form new working relationships which could lead to future collaborations and opportunities!
Create YouTube playlists for your podcast episodes.
While you don’t necessarily need to be in front of the camera if you want to promote yourself online, creating video playlists is a great way to get more eyes on your content.
These can be used in the YouTube description of the video, or you can post them as separate videos that link back to your website and each episode’s page.
Benefits of having a podcast for your business or organization
Having a podcast is great because it offers several benefits to businesses and organizations.
Firstly, podcasts are excellent marketing tools that can increase brand awareness tremendously. It gives you the chance to get in front of audiences who may not otherwise find out about your company, while also sharing valuable insights that could help your business grow.
Do you already have a podcast? Here are 25 Strategies for Increasing Your Podcast’s Listeners
Things to consider when creating a podcast
The first thing you should think about is whether or not a podcast would be the best medium for sharing your company’s message. If you’re looking for a long-term investment, this might be something to pursue – but if you only have a short amount of time and resources, you may want to consider other options like social media.
You should also think about what type of content would be best suited for a podcast. This could draw on the expertise and experience of your company’s employees (like, say, interviews with staff members who can offer their insights on various topics), or it could simply share your company’s vision and values.
Lastly, you should weigh the pros and cons of equipment-purchase/”>buying your own equipment vs. renting time at a local podcast studio. In most instances, you will find that it’s easier (and cheaper) to go somewhere and leave the recording, production, and promotion to the pros. And, it’s not as costly as you may think!
Why Starting a Podcast Might Be the Best Decision for Your Company
Marketing trends change all the time, but one thing that has endured is podcasts. As we mentioned earlier, 41% of Americans have listened to a podcast in the past month – which means that organizations with a podcast are definitely reaching an audience that they otherwise wouldn’t be able to. If you’re looking for a way to increase brand awareness and reach new audiences with your company’s message, this might just be the ticket.
If you’re still on the fence, here are 8 ways a small business could benefit from having their own podcast.
How Having a Podcast Can Help Your Business EXPLODE!
Having a podcast is an excellent way to promote brands and organizations, and it may be the best decision for your company. There are several benefits that can help you grow your brand awareness, including:
- Your audience is clearly interested in podcasts (according to research , 44% of Americans have listened to one within the last month); Podcasts have the potential to reach new audiences with your company’s message.
- Podcasts are an excellent marketing tool that can help you promote your business and increase brand awareness;
- You can share valuable insights with your audience that could help improve or grow your company.
Considering the benefits of having a podcast, as well as doing your research on what type of content would work best for your company, will help you decide whether or not this medium would be a good fit for you.
If you do decide to move forward with it, (which you should), promoting your podcast is as simple as sharing an episode on social media or creating a short clip that highlights the key points from each episode. Ultimately, having a podcast can help your business EXPLODE!
And there you have it!
Creating a podcast can help your company explode by helping to increase brand awareness and expand your customer base. Now that you know how having a podcast can help your business explode, are you going to start one?
If you’re looking for a podcast studio in the Baton Rouge area, need help promoting your existing podcast, or need some tips and tricks about podcasting in general, then give us a call at (225) 445-5520. We would love to hear from you!
Here are some of the things we can help you with:
- Podcast Consulting and Planning
- Podcast Recording
- Podcast Introduction Videos
- Podcast Publishing
- Podcast Marketing
- Podcast Advertising
- Podcast Video
Thanks for stopping by, and keep on podcasting!
