The podcasting industry is growing at a rapid pace. It’s quickly becoming the new radio, and people are podcast listeners are tuning in to listen on their commute while walking the dog or during their lunch break. If you’re still not convinced about how podcasts could benefit your business, here are eight reasons you should consider starting a business podcast:
What are podcasts?
Before explaining the benefits of podcasting for your small business, let’s first take a look at what a podcast is.
Podcasts are like radio shows but better. You can listen to them whenever you want, and they cover a range of topics from politics to food. They’re available on all sorts of devices, including smartphones and tablets, as well as virtual personal assistants such as Alexa or Google Assistant online, so there’s no shortage in how many ways that you can access your favorite podcast show!
The numbers are in, and it’s clear that podcasts have become a large part of American culture. According to Edison research, Sixty-eight million people listen to podcasts weekly, with 16 million identifying as avid listeners! This is an opportunity for you because there will be 60 MILLION households who love listening to these types of programming – the perfect way for your voice to get heard by all those ears.
What’s worth noting, that by creating a podcast, a business has the opportunity to broaden its reach, build connections with its target audience, and bring in new business.
They also provide a way for people who work remotely or don’t live near physical storefronts to connect with others within your industry on an ongoing basis.
So now that we know what a podcast is and some of the reasons worth considering having one for your small business, let’s discuss some of the benefits of starting a podcast.
Business Podcast Benefits
Podcasting creates brand awareness.
The world of marketing has been changing at a breakneck pace. Many companies are now using podcasting in their marketing strategy.
Do you already have a podcast, but just need help marketing it? We can help you! We specialize in marketing business podcasts just like yours.
In decades past, businesses relied heavily on traditional means for advertising and promotion such as media advertisements, mailers, and brick-and-mortar placement strategies about their services and products.
The 21st century offers a wide range of new digital marketing solutions that your business can use to promote its products and services. These include targeted internet display ads, website content blog posts, social media advertising — and even podcasting!
Business owners need all the help they can get in this day and age when customers are constantly bombarded with messages from every direction trying to convince them what they need is right here on Amazon Prime or Walmart’s site instead.
The key for your company is finding out which methods work best for you specifically so you know how much time and money should be spent on each one.
One of the benefits of podcasting is that you can communicate your knowledge and expertise to build credibility and authority in your industry. Blogs are great for sharing advice, insights from the industry, tips, and experiences that showcase what you know about work-related things. Podcasting is also awesome because it’s not only audio but podcast audiences can benefit from visual content too!
Podcasts offer a more personal connection.
I was so anxious about the election that I tuned in to a Facebook Live event called “The Election, 2020.” It covered the election with maps and charts, updated as needed, and added music, comedians, and insightful interviews with the show’s audience. And it turned out to be pretty great!
What made this Facebook Live special was that it was hosted by the co-hosts of one of my favorite political podcasts.
You see, having listened to them plenty of times before, I felt as if I had a connection with them. I could hear their voices, see them on my screen. I wasn’t just watching a video online- it was as though I was in the studio with two of my favorite podcasters!
Another benefit to podcasting: Podcasting provides that personal connection to listeners who have already shown interest. It’s not about broadcasting your business message or product for everyone and anyone; it’s reaching out to individuals, providing value, and engaging them on a personal level via a connection.
You don’t have to rely on Facebook for your video however. If you’re considering utilizing video for your podcasting, check out some of our video packages.
Podcasting can help you reach more potential customers.
A podcast potentially reaches a different audience from the people reached in other advertising and marketing campaigns because:
- Podcasts encourage a different demographic than blogging platforms.
- Those who listen to podcasts do so when reading isn’t feasible: during workouts and commutes, while they’re chopping vegetables or cooking dinner.
- Search engines crawl and index podcasts, and they show up on search engine results pages (SERPs).
- A Podcast is easier to share than a blog post or content. A podcast is installed in one click on most devices, and listeners can subscribe with just one more.
- The word-of-mouth sharing of enjoyable and/or educational podcasts is a powerful thing. They are loved by listeners, who then share them with other people!
Perhaps you’re a local sporting goods business, and you want to reach a wider audience.
Consider starting your own podcast and interviewing athletes, coaches, or other business professionals in the same industry as yourself- this will allow you to connect with listeners who have similar interests and are likely buying into what you’re selling!
Podcasts Promote Real-World Connections
By bringing guests onto your podcast, you offer listeners a richer experience. At the same time, in connecting with those guests, you build and strengthen important connections!
Guests can include industry experts, business partners, and potential partners, current customers, and clients. They all have an essential role in helping your listeners get to know your company better!
For example, an event-based business could provide behind-the-scenes peeks at events by interviewing organizers, performers, or stagehands – anything from a marathon to a fashion show.
A running store could invite experts such as dietitians, sports medicine physicians, and physical therapists who might answer questions like “How does caffeine affect my race?”
A video podcast can interview successful athletes, including those who win races or even everyday athletes just living their lives; masters competitors, for instance, have done something called 50 States Challenge in which they raced against time.
These guests will appreciate the opportunity to spread their message and, chances are, you’ll both reap the benefits of having them on.
Podcasts allow you to be more active on social media.
The benefits of running a podcast are endless. For one, you don’t have to spend all your time coming up with social media posts for the business – podcasts allow entrepreneurs to announce what’s coming, share it once they’re posted, and revisit them in the future!
The ideas that arise during recording can be used on social media too. And when you post, if you tag guests and encourage cross-promotion between accounts, your business will reach new eyes and ears and see a whole new world of possibilities open up.
Podcasts also make social media even more engaging, as they are a great way to showcase the personality and knowledge of your business.
Create a post for each episode and blast it out on your social media channels. You’ll see an increase in engagement, reach a larger audience (if it’s shared), and expand your digital footprint.
If you’re too busy to create social media posts for your podcast, we can help you with that! Consider signing up for our social media management for podcasters package.
Podcasts can bring in new income.
As you gain more followers, the world becomes yours to conquer. You can get sponsorships and paid advertising space on your blog.
For example, a residential contractor with a popular podcast could get sponsorships from building material suppliers, charge for interviews with experts from painting companies, or interview clients.
Both the show host and sponsor will benefit because each brand is introduced to the other’s audience.
Our hypothetical sporting goods store we mentioned earlier could charge a baseball bat manufacturer for added exposure on their podcast.
Also, by including a link to your sponsors in your show notes, they’ll benefit from backlinks to their website- a must for SEO.
Podcasts increase website content and traffic.
Like the social media posts we mentioned earlier, You can repurpose your podcast episodes for blog posts and written content on your website.
And the best part? You don’t need to do a thing. Text can be automatically extracted from your audio file to create content for you, just like YouTube videos. All without losing any of the benefits that come with having a podcast!
Finding time to update your blog can be a challenge. But by embedding audio files and providing links, you’re able to create more content than just what’s on the page!
On each podcast, be sure to refer listeners to your website to learn more about the topics discussed.
Photos, statistics, extended interviews, product links, and guest bios are great ways to share more content!
All of these mentioned above keep your web content fresh, and search engines love that and will reward you with higher rankings on search engine results pages.
Search engines love podcasts!
Do you already have a podcast, but just need a website to help boost its visibility? Our Podcast “Premier” + Website Package may be perfect for you.
Podcasting is fun.
Creating a podcast is an excellent way to get out of that rut and be more creative with your business. Not only will you feel refreshed, but also the people in your community who listen are going to love what they hear!
You can elevate your enjoyment and amplify your business at the same time. Once you get the hang of it, making podcasts can be both gratifying and fun!
Podcasts are a great way to build your brand and offer a more personal connection with your company. They can help you reach more potential customers too! The benefits of podcasting include increased website content and traffic, promotion on social media, the ability to be active on social media, new income, and it’s fun!
Are You Considering Starting a Podcast?
Before you grab your iPhone and start talking about your business, you need to have a clear idea about what you’ll be doing. Who is your target audience? What will the show cover—business or personal topics only, interviews and discussions with experts like yourself, product reviews of popular things on your site right now?
Remember, your podcast is a direct representation of your business, so you want to make sure that it is a good reflection of what you do.
Here are some tips for starting a podcast for your business
- Before you start a podcast, make sure that the time commitment is manageable for your schedule. Some people like to have a show every week, while others want monthly shows with much more depth and discussion. You can also experiment between different formats or set schedules if this will work better.
- When recording your episodes, make sure to use a good quality microphone and talk clearly into it. If you do not have a high budget, there are many great podcasting microphones available that will allow you to produce a decent show. Just make sure that your show has the highest-quality sound and video that you can afford. If you skimp on the sound quality, you’ll likely lose your audience. Quickly.
- You can also experiment with different audio editing software such as Audacity or GarageBand if you want to be more hands-on in the production process. There is a learning curve for all digital audio editors, so be ready to devote some time to learning the intricacies of your new software.
Professional Podcast Studio
Are you considering starting a Podcast, business-related or otherwise? Rent recording space from us and avoid all the upfront costs and time associated with editing it.
If you’re still on the fence, read our recent comparison on purchasing equipment vs. renting space at a podcast studio.
Give our team a call today to see how we can help take your podcasts to the next level. We feature only the top-quality equipment that professionals use and have everything you need for high-quality recordings at our studio in Denham Springs, LA.