Podcasts are a hot commodity these days. You can find podcasts on just about any subject, and they’re becoming more and more popular across the world.
It’s no wonder that people want to learn how to create their own podcast. But after making one, how do you ensure that it’s successful and that people are actually listening to it?
Here are twenty-five strategies for increasing your podcast’s listeners:
Make sure your podcast is high quality.
This means ensuring good sound quality, interesting and well-produced content, and a professional website and branding.
People will quickly lose interest if your podcast doesn’t sound good or if the content isn’t interesting.
Consider renting time at a local podcast recording studio if your budget allows for it. It’s cheaper than buying your own equipment, and the sound quality will be much higher.
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Make a great website and branding for your podcast.
Your website is your home base, so make sure it’s well-designed and easy to use.
In addition, create high-quality graphics and branding for your podcast that can be used across all of your marketing materials, including your website, social media, and more.
I’ve seen many podcasts with terrible designs, and they all fail to attract subscribers.
Don’t make the same mistake! Use an attractive color scheme, great photography or original art, and easy-to-read fonts.
Additionally, you should always include your show notes on your website and the podcast itself.
People love to read show notes, and they can be a great way to increase your website’s pageviews (and, by extension, your podcast’s listenership).
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Make it easy for people to subscribe.
In addition to having a great website and branding, you also need to make it easy for people to subscribe to your podcast.
I recommend you include a prominent call-to-action to subscribe on your website and incorporate social media share buttons for each episode.
Use other platforms to promote your podcast.
If you’re trying to increase your listenership, don’t forget to use other platforms outside of iTunes! There are other directories that people use to find podcasts, and you can also promote your podcast on your website, social media, and more.
For example, I like to use Spotify to promote my podcast. It’s a great directory, and it allows people to listen to my episodes directly on their phones or desktop computers.
Additionally, I’ve seen many podcasters use Facebook, Twitter, and their websites to promote their podcast.
It’s a great idea because you can share your episodes with the click of a button, and people will also see your social media profiles in the process — which is always helpful when building your brand.
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Our team of experts can help you create a marketing strategy that will help increase your podcast’s listenership.
Learn more about our podcast marketing services.
Don’t be afraid to ask for feedback.
One of the best ways to improve your podcast is to ask for feedback from your listeners.
Make it easy for them to get in touch by including a contact form or email address on your website, and always respond to their emails.
You can also use surveys or social media polls to get feedback from your listeners.
Just make sure you put in the effort and show your listeners that you’re listening to what they have to say about your podcast.
Create a consistent podcast schedule.
Have you ever subscribed to a podcast only to realize later that the new episodes never come out? This is painful for listeners because they lose interest quickly if there’s no consistency with content delivery.
Make sure you have a clear schedule for when your podcast episodes will come out.
Create a unique and exciting intro for your podcast.
This is the first part of your episode that people hear, so you want to make sure it’s enticing and engaging, so they continue listening.
You could choose music or an audio clip as your intro, or you could simply read an introduction about yourself.
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Get involved in the podcasting community.
Join groups on Facebook and LinkedIn, attend meetups and events, and start conversations with other podcasters.
You can expand your audience, expand your horizons, and even get valuable feedback by participating in the podcasting community.
Focus on quality over quantity.
One of the worst things you can do is create a low-quality episode with poor sound quality or little preparation.
I recommend you always try to put out the best content possible; it will increase your listenership and brand awareness.
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Optimize your podcast for search engines.
Like any other type of content, optimizing your podcast for search engines is essential. This means including relevant keywords in your show’s title and description, as well as in the text of your website.
Make sure to add transcriptions to your podcast episodes.
Did you know that, According to the National Institute of Deafness and Other Communication Disorders, approximately 15% of American Adults (37.5 Million) above the age of 18 reports some trouble hearing?
This is 37.5 Million potential listeners that you’re losing out of the gate if you don’t include transcripts for your episodes.
Transcripts help listeners who might not be able to hear your content, and it’s also an easy way to increase your SEO efforts.
Create an excellent introduction for each episode.
People will only listen to the first ten seconds or so of your episode before deciding if they want to keep listening or not.
Make sure your introduction is interesting and engaging, and always introduce the topic of your episode.
Create interesting and engaging content.
Make your episodes exciting and valuable to listeners, and don’t be afraid to experiment with different types of content.
You should always spend time preparing your content before you record, and if you have a co-host, make sure to discuss what topics you’ll be covering before recording.
Content Ideas for Business Podcasts:
- What is your “elevator pitch,” and what sets you apart from your competitors?
- How can people use your product or service to improve their lives?
- How did you start your business?
- What makes you unique as a business owner?
- Why should someone choose to do business with you instead of another company?
- What has been your biggest lesson learned throughout the business process?
Content Ideas for Personal Podcasts:
- What are your thoughts on the current state of the world?
- What makes you happy?
- Tell a story about a time when you faced adversity and overcame it.
- How do you like to spend your free time?
- What is one thing you wish more people knew about you?
- What’s the most exciting thing that’s happened to you recently?
When it comes to creating engaging content for your podcast episodes, the more creative you are with your topics, the better. Don’t be afraid to experiment and try new things.
Don’t underestimate the power of visuals.
A picture can say a thousand words, and that’s why people are more likely to watch video content than they are to read text or listen to audio content.
If you’re creating a video podcast, make sure to use high-quality visuals that will engage your audience.
Want to make sure that your video podcast looks great?
Record your podcast with us.
Use a co-host if possible.
Having another person on your show will help keep things interesting, plus they can help facilitate conversation or cover for you if you need to take a break.
Make sure to do your research.
Before recording an episode, make sure you have a solid understanding of the topic you’re discussing. This will help keep the conversation flowing naturally and make you sound more professional.
Get featured on popular websites and podcasts.
Seek out opportunities to be interviewed or featured on other popular podcasts and websites.
This will increase your audience size, plus the podcast or website you work with will likely share their interview with their social media followers.
When the producers of the top-rated sewing podcast, “Sew what,” were looking for guests to interview, they reached out to Sandy. She had just started her own business and was eager to share her story with the world.
Sandy was thrilled when they told her they wanted to feature her on their show. She had always been a fan of the podcast and knew that being interviewed by the hosts would help elevate her business to new heights.
The interview day arrived, and Sandy was feeling nervous but excited. She sat down in front of the microphone and began telling her story. The hosts were impressed with her tenacity and entrepreneurial spirit, and they asked her a few questions about her business to help round out the interview.
Sandy was thrilled with how things went, and she knew that the podcast producers were too. Within a few weeks, their listeners had shared her interview across various social media platforms, helping Sandy garner even more interest in her business.
Use cross-promotion to grow your audience.
Collaborate with other podcasters, promote each other’s work, and exchange guests on your respective shows.
This will help expose your podcast to new listeners, plus it’ll help you build relationships with other podcasters in your industry.
Give listeners a reason to subscribe.
Make it easy for listeners to subscribe to your podcast, and offer them exclusive content, freebies, or discounts if they subscribe.
This will help you build a loyal following and ensure that your show has an active audience.
Promote your podcast with ads.
Try to get sponsorship deals so you can give listeners free access to episodes in exchange for them listening to an ad at the beginning or end of each episode.
This is a great way to get the word out and generate interest in your show.
Network with other podcasters and influencers.
Work together with other podcasters to cross-promote each other’s work, and build relationships with other podcasting influencers.
You’ll expose your podcast to a wider listening audience, plus you’ll strengthen relationships with those who can help promote your show.
Make a trailer for your podcast.
The best way to get people interested in your podcast is with a trailer. Whether you’re just starting out or have been around the block, make sure that when they click on it from their feed, there’s no turning back!
Your trailer should entice them by including clips of what makes this show so great while also telling about who hosts and topics covered within each episode – all in under 1-2 minutes long (or less).
Use Call to Actions
One way to increase your podcast’s downloads is by using call-to-actions (CTAs). CTAs are simply phrases or words that encourage the listener to take a specific action, such as “subscribe now” or “download the episode.”
Using strong CTAs can convince more listeners to subscribe to your podcast and keep coming back for more!
Promote your podcast on social media.
The best way to promote your podcast is through social media channels because it’s free and easy to do!
If any of you like real crime stories, go check out @reallifecrime on Spotify or iTunes : real life real crime.— Cheryl M (@chermartin_) August 29, 2021
Woody Overton tells of some of the cases he’s worked.
Be warned!.. some are real bad
It’s got to be my favourite podcast 🥇you guys rock
Plus, others will share your podcast which helps increase your listeners exponentially.
The way you promote will vary by social media platform, but generally, you’ll want to post links to each episode and include a short pitch or summary.
Follow popular influencers in your niche and engage with their posts.
Influencer marketing is becoming more and more popular, so you must follow the right influencers in your industry. When they share new posts, leave well-thought-out comments and build a relationship with them.
Eventually, they may share your podcast with their followers, exposing you to an entirely new audience.
Repurpose your Podcast content
If you want to grow your audience, consider repurposing your podcast content. You can create videos showing photos or quotes from the episode and short clips of what was said in that portion of the show. You could also write blog posts about topics covered in your podcast or even create a summary of each episode.
Other ways to repurpose your podcast content:
- Create a blog post about the top 5 takeaways from the episode
- Record a live episode and post it to social media
- Turn your podcast episode into a slideshow or infographic
- Transcribe your podcast episodes and turn them into blog posts or social media posts
- Start a Twitter chat using quotes from your podcast as prompts
- Host a webinar or online workshop about a specific topic covered in your podcast
There are many ways to repurpose your content, so find what works best for you and your audience!
Invite your friends and take on the role of a guest podcaster
Another way you can increase your podcast’s downloads is by inviting other people onto the show!
You could invite your friends or colleagues who would be great guests or even approach people in your industry and ask if they’d like to be a guest on the show. When you have other people on, listeners will have more incentive to tune in!
Do you want to increase your podcast’s listeners?
There are so many different strategies you can employ to grow your audience. You could try getting more listeners, or improving the content and website for your podcast, or promoting it on social media.
Contact us to learn how we can save you money recording your podcast today!