Want to Expand Your Reach? Start a Podcast in 2022!

Find out why starting a podcast today is the best way to increase your reach. Learn how you can use this trend as an effective marketing tool, and start building relationships with customers now!
start podcast 2022 expand reach

Table of Contents

Podcasting is the latest trend in content consumption, with over 117.8 million people tuning in every month. If you’re looking for new ways to reach people and promote your brand, then start a podcast!

When starting a podcast, here are some things to consider: 

  • What will your show be about? 
  • Who is your target audience? 
  • What equipment do you need?
  • How do you promote your content?

This article explores these questions and more so that you can expand your reach with a podcast today.

expand reach with podcast step one select subject
expand reach with podcast step one select subject

Select a subject.

Selecting a subject for your podcast is an important step. It can be something you’re passionate about or something that’s relevant to your business. Once you’ve selected a topic, come up with a catchy name for your show.

Examples of podcast subjects:

  • How to start your own business
  • The history of chocolate
  • How-tos for home improvement projects
  • Sports news
  • Painting tips
  • Comedy Film Nerds (movie reviews)
  • Tools & Toys (tools, gadgets, and other equipment

What’s important is that you feel passionate about your subject and choose something you know will interest other people.

Once you’ve picked a topic, come up with a catchy name.

Examples of catchy podcast names:

  • Solo Rides Podcast
  • Talking Tacos
  • Losing Weight Slow
  • Mystery Melody
  • Sticky Buns Cooking Show

You want your podcast name to be memorable, fun to say, and easy to spell. And if possible, use words that inspire people!

Once you’ve picked your subject and name for your podcast, the next step is selecting a target audience.

marketing trends demographics podcast listeners
Image Source: Marketing Trends

Choose your target audience.

Next, you’ll need to decide who your target audience is. This will help you determine the type of content you produce and the tone of your show. Are you targeting stay-at-home moms? Corporate executives? Teenagers?

By matching your podcast to an audience, you’ll be able to provide them with the information they may not easily find elsewhere.

For example, if you’re targeting stay-at-home moms, your podcast can focus on recipes, family activities, organizing, decorating, and home improvement projects.

If you’re targeting teenagers, your episodes could focus on teen trends, dating topics, and fashion.

Once you’ve decided who you want to target, choose the format for your podcast.

podcast formats 2022
podcast formats 2022

Select a format for your episodes.

When it comes to choosing your podcast format, you have several options.

Talk Show: A talk show is what most people think of when they think about a podcast. If you’re interviewing guests, it’s called an interview show, but if there are no guests, then the host does all the talking! This type of format typically includes current events or trending topics.

Example: Losing Weight Slow Podcast discusses the many reasons people fail to lose weight and how to succeed at reaching their personal goals.

Interview Show: This type of podcast features host interviews with guests relevant to the topic of the show. Topics may cover trends, news, or trending topics.

Example: Local Leaders: The Podcast is a weekly interview show that features local community leaders and the exciting things they do to give back to their communities.

Documentary: If you’re planning on telling a story, such as highlighting an event or creating a recording of life as it happens (a day-in-the-life), then you’ll need to create a documentary-style podcast.

Example: The History of Chocolate Podcast is a documentary about cocoa beans’ long and winding history.

Monologue Show: This type of show does not feature guests or interviews. The host simply presents topics about the chosen subject matter to listeners.

Example: Film Nerds is an hour-long weekly podcast where three hosts watch movies and give their commentary on the films

Storytelling: This type of podcast is usually narrative and features storytelling with sound effects, music, and the host’s voice.

Example: Real Life Real Crime by Woody Overton is a storytelling podcast that covers crime and the aftermath that follows. He often calls family members or victims to discuss how the tragedy affects their lives.

While there are many other formats to choose from, we just hit on some of the most common ones.

Once you’ve selected your format, it’s time to decide on the medium and equipment you’ll need.

expand reach podcast 2022 choose media format equipment
expand reach podcast 2022 choose media format equipment

Choose your media format and equipment for recording.

Relax, you’re halfway done! Now it’s time to focus on your recording equipment.

Choose your media format.

Now, you need to decide if you want to put our an audio podcast, a video podcast (vodcast), or both.

Videos are great for building a loyal fan base, but they can be time-consuming to produce.

Audio podcasts are easier to start, but you’ll need to invest in good recording equipment to produce quality audio  You’ll also need software for your video podcast production. If you’re just starting out, go with an audio podcast first and add vlogs as your fan base increases.

Get your equipment.

Podcasting can be a fun hobby, but if you’re looking to expand your reach and promote your business, it’s going to take a bit more equipment (and money).

Recording Equipment: You’ll need a computer, microphone, digital audio recorder, or software that records your podcast for you.

Editing Software: Once the recording is complete, you’ll need to edit your podcast. Audio editing software can go a long way in polishing your show and making it sound professional.

Podcast Hosting: Next, you’ll need a place to host your audio file so that listeners can find your podcast easily online. Once they find it, you want them to be able to download the file and listen at their leisure.

There’s a lot to think about when it comes to starting a podcast, but if you’re looking for ways to expand your reach and promote your business, then you should consider throwing out the rulebook and breaking into this exciting new medium!

Here’s another suggestion:

expand reach podcast 2022 rent podcast recording studio baton rouge
expand reach podcast 2022 rent podcast recording studio baton rouge

Rent space at a local podcasting studio.

Podcast studios can provide you with all of the equipment and software you’ll need to produce your podcast, record audio or video, edit your work, and then upload it online.

In most instances, they’ll do all of the work for you so you can focus on creating great content.

By working with a podcast studio, you’ll benefit from the knowledge of professionals who are passionate about their craft and work hard to produce high-quality results for their clients.

When looking for podcast studios in your area, be sure to consider the overall quality of the studio’s equipment, their customer reviews, and pricing.

If you’re looking for a podcast studio in the Baton Rouge/Livingston Parish/Ascension Parish area, you’ve come to the right place.

Envision Podcast Recording Studios is a recording studio that provides podcasting services for local businesses looking to promote their brand through this rapidly growing media format. Our staff has years of experience in the field, so you can rest assured knowing they are passionate about what they do.

Call us today at (225) 443-5520 to get started!

Now, back to getting your podcast recorded.

expand reach podcast 2022 mixing post production
expand reach podcast 2022 mixing post production

Record and edit your episodes.

Once you’ve selected your equipment and media format, it’s time to record.

Recording can be done solo or in a group. If you’re just getting started, we suggest that you go it alone, but as your podcast becomes more popular, consider inviting guests to share their stories and expertise.

Keep in mind that people like to hear stories.

Serious, straightforward information will only hold an audience’s interest for so long. You have to be ready and willing to go off-topic sometimes. Sometimes you’ll jump around from subject to subject, but your listeners will love it!

If you want some great examples of how podcasts can bring people together, check out Podcast Movement. This online community brings podcasters together to collaborate, share ideas, and learn.

After you’ve recorded your episodes, it’s time to edit them.

Start by cutting out any mistakes, extra words, and dead space.

You may also want to consider adding some music or sound effects to your show, but be careful with this!

Adding background noise can take away from the focus of your content, so be sure you’re only using these tools sparingly.

In most cases, you’ll be able to edit your podcast using free software that’s available online.

Again, you may want to consider enlisting the help of a professional to make sure your podcast sounds polished and professional.

Finally, you’ll want to upload your episodes somewhere that people can download them.

most populat podcast hosts 2022
most populat podcast hosts 2022

Publish your content.

Once you’ve recorded your podcast and edited it, it’s time to publish.

Start by uploading your file onto podcast directories such as Podbean or Blubrry. These platforms will let you set up your own page and RSS feed where listeners can find all of your podcast episodes and easily download them directly to their desktop or mobile device.

If you decide to use video for your episodes, consider creating a channel on Youtube and uploading your content to that channel.

Once your podcast is online, you can start promoting it!

expand podcast reach 2022 social media promotion
expand podcast reach 2022 social media promotion

Promote your podcast.

One of the best ways to promote your podcast is by using social media and email marketing. You’ll also want to share your episodes with influential people within your industry so they may spread the word about what you’re doing as well.

Social media platforms are perfect for promoting your podcast.

Facebook, Twitter, Instagram, and Pinterest are all options for sharing. Take advantage of hashtags on social media to make sure you’re reaching the right people.

Asking your email list to share your content is also a great idea.

Make sure you’re using email/list management software to help you stay organized.

The more people talk about your podcast, the better chance it will grow an audience. You never know what one person is capable of doing until you ask!

expand podcast reach 2022 podcast listener locations statistic
expand podcast reach 2022 podcast listener locations statistic

Are you looking for a new way to expand your reach?

Podcasting is the perfect solution for anyone who wants to do more with their content. It’s an excellent medium that allows you to share your message creatively and engagingly.

You can use podcasting as a tool for sharing your expertise, promoting products, or just connecting with people on an intimate level. There are so many benefits of podcasting!

We can help you with:

Start recording today by calling (225) 443-5520! Or view our most popular packages below:

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